Marketing
Every design discipline is utilized when generating marketing materials, as seen below! I’ve gotten the chance to work with many incredible marketing teams over the years and have seen first-hand how the visuals can affect the bottom line. I always aim to align with overall business strategy and track returns on investment.
ROLES
Senior Design Manager, Design Project Manager, Senior Creative Designer
COMPANIES
Skybound Entertainment, Tapas Entertainment
PROJECT TYPES
CRM
In-App
Social
CRM
When great newsletter design is coupled with awesome CRM strategy, magic happens. Thanks to streamlined branding and segmenting, Skybound newsletter views increased by 237.5% and clicks increased by 162.5% in 2023. These emails that I designed contributed to around $11,000 in Q4 sales for Skybound in 2024. (CRM Director: Michelle Green)
In-App and Social
I love creating big campaigns that look beautiful across all platforms! Whether a marketing package requires landing pages, e-blasts, Stories, Posts, feature banners, headers, motion graphics, or pop-ups, I’ve got it covered. I designed these Gift Stacking assets for Skybound's holiday season in 2024. The campaign achieved a 4.5:1 ROAS—for every dollar spent on ads, the company generated $4.50 in revenue.
Sometimes, there’s no better way to reach a targeted audience than print advertising. If the event needs a flyer, the product needs a full-page ad, or the series needs a billboard, I can create designs that reach the masses on the physical plane.
Marketing
Every design discipline is utilized when generating marketing materials, as seen below! I’ve gotten the chance to work with many incredible marketing teams over the years and have seen first-hand how the visuals can affect the bottom line. I always aim to align with overall business strategy and track returns on investment.
ROLES
Senior Design Manager, Design Project Manager, Senior Creative Designer
COMPANIES
Skybound Entertainment, Tapas Entertainment
PROJECT TYPES
CRM
In-App
Social
CRM
When great newsletter design is coupled with awesome CRM strategy, magic happens. Thanks to streamlined branding and segmenting, Skybound newsletter views increased by 237.5% and clicks increased by 162.5% in 2023. These emails that I designed contributed to around $11,000 in Q4 sales for Skybound in 2024. (CRM Director: Michelle Green)
In-App and Social
I love creating big campaigns that look beautiful across all platforms! Whether a marketing package requires landing pages, e-blasts, Stories, Posts, feature banners, headers, motion graphics, or pop-ups, I’ve got it covered. I designed these Gift Stacking assets for Skybound's holiday season in 2024. The campaign achieved a ROAS of 4.5, which means for every dollar spent on ads, we generated $4.50 in revenue.
Sometimes, there’s no better way to reach a targeted audience than print advertising. If the event needs a flyer, the product needs a full-page ad, or the series needs a billboard, I can create designs that reach the masses on the physical plane.
All content ™ & © respective owners. Work displayed for portfolio purposes. All rights reserved.
All content ™ & © respective owners. Work displayed for portfolio purposes. All rights reserved.